Quantify the cost of mobile tracking.
The Importance of Mobile:
Domestic “The poor, with annual incomes under $20,000, are 20% more likely to have access only via cell phones than to have broadband at home.”
International “…many people in developing countries first access the Internet through mobile devices, bypassing desktop PCs, and mobile penetration is growing especially fast in places like Southeast Asia and Africa.” (Mossberger et al. 2012) (TechCrunch, 7/30/14)